Before going into the details and dissecting the online retail scenario in India I would like To clearly state that “Indian’s do not buy online”. Yes it’s in their nature. They may buy a gift online, they compare prices online and mostly they gather information on their options through internet. Rarely will you find someone choosing the online mode before the various formats of retail India offers. Indian’s do prefer to gift online as it makes their life much simpler. They can avoid the hassles of selecting; packaging and posting the gift through the online channel. Many Indian’s also like to do a brief online research on the products they might like to buy, but eventually they buy it from regular stores.
Read More...
